Jeanswest enters the “Asia's Top 500 Brands" and awarded as one of the "Asia’s Top 10 Influential Brands"

On Sep 25, the 18th Asian Brand Summit with the theme of "Opening a New Era of Brand Value" was held in Hong Kong, China. Jeanswest, with its efforts and achievements in corporate management, innovative models, system development, and corporate social responsibility (ESG) over the years, successfully entered the "Asia's Top 500 Brands" and was honored as one of the "Asia's Top 10 Influential Brands" this year.

In recent years, Jeanswest has actively promoted brand transformation and upgrading, focusing on the new model of "brand ecosystem" and emphasizing the construction of brand strength. It has made breakthroughs in brand building, integrated marketing, and management system innovation. During the past three years of the COVID-19 pandemic, Jeanswest has achieved growth against the weak market environment by innovative business models within its "brand ecosystem." Its online sales in 2022 increased nearly fivefold compared to pre-pandemic levels in 2019. It has also become one of the top three brands in multiple mainstream e-commerce platforms. With the maturity of this model, Jeanswest continues to maintain a positive momentum in its development for 2023, with sales in the first half of the year nearly doubling year-on-year. The expected annual online sales will exceed 4 billion yuan.