Horse-face pleated skirts sparks new year sales hotspot

Wearing new clothes is a traditional custom for Chinese people during the Lunar New Year. The Horse-face pleated skirt in the Hanfu attire embodies both classical and modern simplicity, catering to the dressing needs of contemporary young people, making it a trendy fashion item for Chinese style this year.

During the Spring Festival, the Tianjie New Year Grand Event in Luoyang, Henan Province, was spectacular. At the event, performers and tourists wearing horse-face pleated skirts and other Hanfu could be seen everywhere.

In Shandong's Cao County, during the Spring Festival, magnificent Hanfu performances recreated the splendor of ancient times. In interviews, many consumers expressed that in the past, those who wore Hanfu were mostly enthusiasts, but now, Hanfu styles like the horse-face pleated skirt are becoming more common. They hope to promote Chinese traditional culture through this way.

The "New Year's Battle Robe" horse-face pleated skirt became popular in the Spring Festival market this year, driving a wave of traditional cultural consumption. How popular is the horse-face pleated skirt exactly? Reporters visited the production and sales enterprises of horse-face pleated skirts.

Shandong's Cao County is one of the production and sales bases for Hanfu in China, with an annual sales volume of over 7 billion yuan. This year, the sales of New Year's greeting clothes, mainly consisting of horse-face pleated skirts, have exceeded 300 million yuan in Cao County.

Big data from multiple e-commerce platforms shows that since January this year, searches for Hanfu have surged. Among them, the horse-face pleated skirt has become the hottest item in the Hanfu category, with sales of many popular items exceeding one million yuan. However, while the sales of horse-face pleated skirts are booming, it has also become a "happy trouble" for manufacturers.

Zhang Mingqiang, the general manager of Xucun Mingji Textile Factory in Haiyan, Jiaxing, Zhejiang, told reporters that the continuous influx of orders every day makes him very happy, but the overwhelming number of orders also makes him worried. Currently, there are still over 30,000 outstanding orders for horse-face pleated skirts.

CCTV reporter Zhang Daofeng: At this horse-face pleated skirt production enterprise in Xucun, Jiaxing, from the fabric to the finished skirt, it takes less than 2 hours. But even with such efficiency, the current production capacity of the enterprise cannot meet the demand for horse-face pleated skirt orders.

Expanding production capacity has become Zhang Mingqiang's top priority. He told reporters that they have recently introduced new laser cutting equipment to continue optimizing production processes and improving efficiency. At the same time, equipment procurement and staff recruitment are also underway, aiming to triple production capacity in the shortest possible time after the end of the Spring Festival holiday to meet the continuous demand for orders.