Chinese Textile Giant Euwen Invests MAD 1.4 Billion in Fez, 3,000 Jobs Expected

The deal expresses the strength of the strategic partnership between the two countries, based on the vision of King Mohammed VI and the President of China, Xi Jinping, and the attractiveness of Morocco as a location for large-scale international industrial investments.

Rabat–Fez is set to welcome a major industrial lift with the formal inauguration of Euwen Textiles, a subsidiary of the Chinese company Sunrise Group, at an estimated total investment of MAD 1.4 billion.

Inaugurated yesterday at the Ben Souda Industrial zone, this new venture aims at creating about 3,000 new job opportunities while solidifying the new re-industrialization of the Fez-Meknes region.

The launch event took place under the auspices of the Minister Delegate in charge of Investment, Convergence, and Evaluation of Public Policies, Karim Zidane, together with the Industry and Trade Minister, Ryad Mezzour.

Euwen Textiles plans to build a vertically integrated production chain that encompasses the production of yarns and fabrics, weaving, dyeing, textile printing, as well as the manufacture of ready-to-wear garments.

This end-to-end production strategy aims to ensure streamlined operations, lessened reliance on imported products, minimized logistics costs, and dramatically reduced production times.

Consolidating multiple stages of textile production in one location is set to boost the ability of textile manufacturers in the Moroccan market to negotiate with foreign customers, without intermediaries.

Aside from the direct economic effects, this project is expected to improve the competitiveness of Morocco's textile industry, which has long been among the pillars of the country's industrial base.

It further cements the strategic location of the region of Fez-Meknes as a major industrial hub that can attract enormous investment with value-creation potential and generate sustainable employment opportunities.

The initiative aligns with the government's ongoing policy to promote productive industrial investment at the regional level, with a focus on job creation and balanced territorial development.

The investment agreement for Euwen Textiles was signed on March 20, 2025, in Rabat, under the chairmanship of Head of Government Aziz Akhannouch.