Supersoft. Bamboo towels are amazingly soft, even after repeated washings, they remain softer than the finest cotton towels. According to an October 2006 Consumer Reports article, bamboo towels are, "25 percent softer after laundering, on average, than their all-cotton counterparts".
Eco-friendly cultivation. Bamboo requires very little attention when grown, and is typically cultivated without the use of herbicides or pesticides. Harvesting bamboo leaves the root of the plant alive, thereby preventing erosion.
Naturally anti-microbial. Textiles made from bamboo fibers resist the growth of bacteria, mildew, fungus, and other microbes. This means that bamboo towels stay fresher for longer between washings.
Highly water absorbent, and fast drying. Because of the structure of the individual bamboo fibers (long hollow tubes), bamboo textiles are highly absorbent, and have a strong wicking action for fast drying. Bamboo towels absorb as much as three times the water as a similar weight cotton towel, and dry twice as fast.
Hypoallergenic.