HLA Group achieves strong revenue and profit growth in 2023

Recently, HLA Group released its 2023 annual report. During the reporting period, the group achieved operating income of 21.528 billion yuan, an increase of 15.98% year-on-year; the net profit attributable to shareholders of the listed company was 2.952 billion yuan, an increase of 36.96% year-on-year. Among them, the main business income of HLA series reached 16.458 billion yuan, an increase of 19.66% year-on-year; the main business income of the HEILAN group purchase and customization business reached 2.281 billion yuan, an increase of 1.48% year-on-year; and the main business income of other brands reached 2.016 billion yuan, an increase of 5.85% year-on-year. In terms of online sales, the group's online sales revenue in 2023 was 3.257 billion yuan, an increase of 14.06% year-on-year, accounting for 15.7% of the total operating income.

In the overseas sector, in 2023, HLA Group's overseas regions achieved operating income of 272 million yuan, an increase of 23.98% year-on-year. In October of the same year, the group successfully entered the Philippines, becoming the sixth overseas country after Malaysia, Singapore, Thailand, Vietnam, and Laos. In 2023, HLA Group further expanded its investment in product research and development and brand image establishment. During the reporting period, the group's expenditure on research and development exceeded 200 million yuan, an increase of 3.25% year-on-year; advertising and promotion expenses increased by 16% year-on-year to 457 million yuan. The significant increase in investment in these two areas reflects the group's emphasis on the new consumer group, mainly the "Z generation," and its efforts to accelerate product rejuvenation.

While releasing the 2023 annual report, HLA Group also disclosed its first quarter report for 2024. During the period, the group achieved operating income of 6.177 billion yuan, an increase of 8.72% year-on-year, and a net profit attributable to the parent company of 887 million yuan, an increase of 10.41% year-on-year, continuing its strong performance from the previous year.